RFID marketing label – its aim is to pass the most significant marketing information about the product to the customer. The application of this kind of labels, RFID tags compliant with the NFC standard makes it possible to use many other options for the promotional purposes. The data stored there can be a carrier of additional marketing or technical information about the product. They may include links to websites or loyalty systems.

• possibility of reading with the use of a smartphone with the Android system
• easy access to additional information
• it emphasises the most significant features of the product