ETILABEL vs BarTender and NiceLabel – a comparison of label design and printing software

27 Mar 2026 - Marek Gaweł

ETILABEL is a real alternative to BarTender and NiceLabel for companies in manufacturing, logistics, and retail that are looking for label design and printing software with support for GS1, RFID, databases, and ERP system integration. BarTender and NiceLabel have a very strong global position, but ETILABEL stands out with local support, a flexible licensing model, and features tailored to the needs of companies in Central Europe. In this article, we compare the key features of these programs and show when ETILABEL may be the better choice.

What is the difference between ETILABEL, BarTender, and NiceLabel?

ProgramKey strengthsBest for
ETILABELGS1, RFID, integration, perpetual license or subscription, local supportCompanies in manufacturing, logistics, and retail looking for a flexible solution
BarTenderAutomation, Intelligent Templates™, cloud solutionsCompanies that need an advanced environment for label design and printing
NiceLabel / LoftwareScalability, standardization, ERP integrations, cloudCompanies and corporations managing labeling on a larger scale

Note: This comparison is for general reference only and has been prepared based on the information available at the time of publication. Feature sets and licensing models may change.

BarTender – features and capabilities

BarTender, developed by Seagull Software, is a solution trusted by hundreds of thousands of companies worldwide. Its strength lies in Intelligent Templates™, which make it possible to create thousands of label variations using just a few files. The software places strong emphasis on asset digitalization, workflow automation, and item-level product tracking. BarTender also offers advanced cloud-based solutions, enabling print management from virtually anywhere without the need for extensive IT infrastructure.

Bartender logo

NiceLabel / Loftware – a label management platform

NiceLabel, now part of the Loftware portfolio, promotes an approach based on standardizing the entire labeling process on a single platform. Its solutions, especially cloud-based ones such as Loftware Cloud, are designed with scalability in mind — from small businesses to global enterprises. Loftware stands out with certified integrations with ERP business systems such as SAP and Oracle. This enables fully automated printing directly from process data.

NiceLabel logo


ETILABEL – Polish label software aligned with global standards

ETILABEL, developed since 1997, has evolved from a simple editor into a professional tool supporting the latest identification technologies. Although it originated in the Polish market, it is multilingual software. It supports Polish, English, German, Hungarian, Czech, and Slovak, and successfully competes with international systems.

ETILABEL - label design and printing software

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Which ETILABEL features are most important for manufacturing and logistics? It’s label printing, GS1, RFID, and system integration

1. Versatility and support for multiple printer brands:
While some vendors promote their own proprietary drivers, ETILABEL provides direct communication with devices from brands such as Zebra, Citizen, TSC, Printronix, Honeywell, Toshiba TEC, and Epson. It uses native printer languages such as ZPL, EPL, DPL, TSPL, TPCL, and ESC/Label, ensuring full control over the accuracy of printed data.

2. Advanced features within easy reach:
The software not only enables the design of labels with 1D and 2D barcodes, but also supports the creation of GS1 logistics labels (compliant with GS1 standards), as well as RFID tag encoding and printing.

GS1 logistics labels

3. Flexible licensing model:
Unlike many global solutions that enforce a subscription-based model, ETILABEL gives users a choice: a perpetual license or a 12-month subscription. This is an important advantage for companies focused on optimizing fixed costs.

4. Integration through Etighost:
For more advanced users, the Integration version is available. Thanks to the Etighost application, it enables automatic print management from external IT systems.

Which ETILABEL version should you choose: Starter, Business, or Integration?

ETILABEL has been designed to grow alongside the customer’s needs. It is available in three versions.

Label printing and design software – how to do it professionally?

Free label software

  • Starter: A completely free version for small businesses. It allows users to create labels with text, graphics, and basic barcodes. Importantly, it also supports color printing on Epson devices.

Download the free version of ETILABEL here!

Free label software, label design and printing software

The most popular label software for small businesses

  • Business: The most frequently chosen version, offering a full range of 2D codes, database support (e.g. Excel, SQL), as well as GS1 and RFID standards.
The most popular label software for small businesses

Advanced label software for manufacturing

  • Integration: A solution for complex systems, enabling, among other things, the use of a scripting language for data processing and support for an operator window on touch panels.
Advanced label software for manufacturing

Summary: when is ETILABEL the best choice?

ETILABEL is the best choice for companies that need label design and printing software with GS1 and RFID support and system integration, while also wanting to keep costs under control and benefit from local technical support. For many companies in Poland and Central Europe, it is a fully viable alternative to BarTender and NiceLabel.

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FAQ

How to choose the right label design and printing software?

It is worth paying attention to compatibility with company systems, automation features, and data security. Good software should be easy to use and support the scalability of your solutions.

Can the Polish solution ETILABEL compete with international market leaders?

Yes, ETILABEL continues to develop its capabilities and can compete effectively thanks to local support, adaptation to the needs of the Polish market, and attractive pricing.

What is label design and printing software in manufacturing, logistics, and retail environments?

It is software used to create, edit, and print labels that carry key product and logistics data. In manufacturing, logistics, and retail, such software supports product identification, process automation, traceability, and integration across the supply chain.

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