Marketing label – its aim is to pass the most significant marketing information about the product to the customer. The size, colour, graphic form, place on the product in the point of sale constitute an element which is expected to increase product attractiveness and the need for purchase. It informs about the most important advantages, competitive advantages, special offers. It is in the form of self-adhesive foil labels where the adhesive used after peeling off does not leave any residue on the product housing, or in the form of labels applied to promotional packaging of products.
Application
Colorful, glossy labels, commonly known as POP label, POS label, are glued to the case of a computer, laptop or monitor screen in order to emphasize its advantages and distinguish it from other competing models. On the marketing labels are printed parameters, product advantages, advertising slogans: 4K ULTRA HD, FULL HD, HDR, Smart TV, Android TV, HDMI or information about the installed system: intel CORE, Windows, Energy Star.
Marketing labels for household appliances are used to highlight their advantages and distinguish them from other devices at the point of sale. Colourful, attractively designed and printed labels are applied in a visible place, on the front of the device. POS label also includes colorful refrigerator drawer inserts with a printed photo of food products. Labels glued to the front of the device are usually with easily removable glue, so there are no traces of glue on the case under their peeling off. Examples of projects:.
Marketing consists in reaching the right audience to promote and sell products and services. It is significant for the message as well as the brand image to reach the audience in […]
Popular clothing labels perform plenty of functions at each stage of the “life” of the product. From the end user’s perspective, the most important is the composition, size, and washing, […]