Marketing label – its aim is to pass the most significant marketing information about the product to the customer. The size, colour, graphic form, place on the product in the point of sale constitute an element which is expected to increase product attractiveness and the need for purchase. It informs about the most important advantages, competitive advantages, special offers. It is in the form of self-adhesive foil labels where the adhesive used after peeling off does not leave any residue on the product housing, or in the form of labels applied to promotional packaging of products.
Application
Marketing consists in reaching the right audience to promote and sell products and services. It is significant for the message as well as the brand image to reach the audience in […]
Popular clothing labels perform plenty of functions at each stage of the “life” of the product. From the end user’s perspective, the most important is the composition, size, and washing, […]